10 Step Process to Success

Step 1 - Contact Us
Take the first step towards owning your own business fill in the Request Info in our website. Your confidential contact information will be reviewed by our staff to understand your current level of interest and to provide you the best opportunities available, that match your preferences and objectives.

Step 2 - First Appointment
One of our consultants will contact you to setup an appointment to discuss your background and goals in finding the right franchise for you. This may take about an hour and can be done over the telephone. Understanding your particular goals and needs will allow us to find the best opportunity for you. We will also need for you to fill in a pre-qualification questionnaire that will help us get more information on your background, employment history and financial situation.  We will schedule a follow-up appointment to present you with opportunities that fit your requirements.

Step 3 – Research
Based on the information that you provide us including your experience, stated goals and needs we will research available franchises and match their models and requirements with your goals and preferences. With over 1500 franchises available in the U.S. today, our goal is to identify for you with 3-4 franchises that match your requirements so that you can then find “the” right franchise for you.

Step 4 – Presentation
We present you with the opportunities that we have identified during our research. If any of the opportunities are of interest to you, then we will arrange an introduction directly to the representative of the franchise.

However, you will need to complete and submit a confidential questionnaire, which will be supplied to the Franchisor or Franchisors of interest. Franchisors want to know that: you are financially qualified to purchase their franchise,  your time frame to buy is within reasonable limits, your partners or family are in complete agreement with you buying a business.

This does not obligate you in any way. It simply shows the Franchisor that when you find the right opportunity then you are capable of acting on it and buying it. During step 4 (Presentation) we will also try to clarify your goals and needs as identified in Step 2, and if necessary repeat Steps 3 & 4 multiple times. This is a self-correcting process and it may send us several times throughout steps 2-4 of the process. Please keep in mind that the Franchise Consultant is presenting you opportunities, but you must make the decision that is best for you and your family. Therefore, refining the criteria for the best opportunity for you is an ongoing process.

Step 5 - Introduction to Franchisor
For each of the opportunities that you have an interest, we will facilitate an introduction to the Franchisor. The Franchisor will send materials to help you become acquainted with their franchise opportunity. They will present to you their particular process and send you the Franchise Disclousure Document (FDD), which is a disclosure document for their franchise opportunity. The FDD will have a receipt, sign it and return to the Franchisor immediately.

Step 6 - Review of the FDD
We will discuss the items that are contained in an FDD; specially those items that you should pay close attention. You should then review the FDD in complete detail, writing down any questions or concerns for discussion with the Franchisor. The FDD will contain a list of franchisees and contact information.

Step 7 - Call Franchisees
The Franchisor should provide you a list of several franchisees for you to call to ask questions about the franchise opportunity. Obviously, the Franchisor is going to give you a list of franchisees that are successful and have positive things to say about the franchise. You should contact these references and ask them why and how they became successful. Then you need to determine if you can do the same things that they did to be successful.

Step 8 - Consultation with Attorney and Accountant
You should always consult with an attorney and an accountant before making a decision. It is important to insure that both people have a good background in franchising. If they do not, then the process may be more costly and time consuming while they do their research.

Step 9 - Attend a Discovery Day
Most franchisors have a Discovery Day, where they will invite you to their location. You will not only get crucial information for your decision, but will get to meet the staff that will be providing your initial training and continuing support.

Step 10 - Decision Time
You have taken all of the steps up to your Decision time. Congratulations if you have decided to buy a franchise. You have become a “Frantrepreneur”, a cross between a traditional entrepreneur and a modern franchise owner, a person that possesses the desire to be a business owner, without having to reinvent the wheel. Now, you will be able to own your business while minimizing risk by buying a proven business opportunity. We wish you well in your new endeavors.




 

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He is the author of "Zero to $100 Million in Five Years", has a B.S. in Marketing and an MBA.  He has served on the Franchisor Forum Board with the International Franchise Association.  In 2004, he was named the "Entrepreneur of the Year" by Ernst and Young.

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"My first franchising experience with Jerry was approximately ten years ago when he helped me become a franchisee for the first time.  My initial investment was reasonable and that first franchise was an astounding success.  I recently sold my franchise for $2.5 million, so of course when I was ready for my next venture I turned to Jerry once again.  I just recently signed a Master Franchise Agreement with one of the fastest growing franchised companies in the U.S.  Jerry was instrumental in making this happen.  I started with one franchise and he has helped me turn it into an empire.  I hope he is still doing this for many years to come because I will surely turn to him again and again."
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“I had come to an impasse with my franchise of choice and didn’t know where to go next.  I came across an ad offering to help me cut through the noise and find a high value franchise -  and was very impressed – that is exactly what Jerry did for me.  In short order, he had determined my objectives and priorities and had provided me with a few good options.  He has coached me along the way and quickly solidified my relationship with the Franchise.  We are now ready to open our first store and I am thankful for the help in directing us to a business model that meets our needs so well.” 
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