Dollar Rent A Car

Dollar Rent a Car Franchise
Dollar Rent a Car FranchiseFranchise Opportunities

Welcome

For nearly 50 years, Dollar Rent A Car has owned, operated and franchised car rental locations all over the world. Our unparalleled customer service, premium fleet and competitive rates allow us to maintain our status as one of the best values in the car rental industry.

  • We are actively seeking highly qualified business people to join our system as franchisees.
  • One of the greatest assets of the Dollar system is its global presence, which ultimately enhances the value of each franchise by promoting the Dollar brand worldwide.
  • Dollar has franchise opportunities available in the United States, Canada and internationally.

Dollar Rent a Car FranchiseStrengths

At Dollar, we have many unique strengths that make us your best choice for a business opportunity, such as:

  • Global Brand Recognition
  • Extensive Support Services
  • Website
  • Value Brand

Global Brand Recognition

Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. headquartered in Tulsa, Oklahoma, is a global franchise system that is dedicated to serving the needs of its franchise owners. Historically, Dollar has employed a franchise strategy to become a major global brand; however, in 2002, the company elected to shift its strategy and operate some major U.S. markets corporately. Together with its corporately-owned locations and those of its franchise owners, the Dollar Rent A Car brand serves value-conscious travelers from 938 locations in 74 countries.

Extensive Support Services

Dollar has developed a wide range of support services designed to help our franchise owners achieve their business goals. We proudly provide an impressive array of quality services including:

  • Operational Support
  • Advertising, Sales & Marketing Support
  • Image & Signage Support

Website

Dollar.com is built for speed and offers a customer experience that is second to none. Our goal is to provide consumers with as much information up front as possible so that they can make the best car rental decision. Visitors to the site are very pleased with our great rates, variety of vehicles and the simple reservation booking process. Additionally, Dollar.com is optimized to increase traffic to the site through various online channels.

Value Brand

Dollar, one of the most widely recognized brands in the travel industry, caters to cost-conscious business and leisure travelers. In today's economic environment, value--where service meets price-- is a key factor in the decision-making process for all consumers. Our brand symbolizes that relationship.

Support Services

Dollar Rent a Car FranchiseTo Dollar, the franchise owners are our customers. We proudly provide franchise owners with an impressive array of quality products and support services to help them successfully serve the rental customer.

Here are some of the support services we offer our franchise owners:

  • Operational
  • Advertising, Sales & Marketing
  • Image & Signage

Operational Support

Through our Franchise Operations department, we provide a full range of support services including:

  • Financial analysis with comparison to other franchise owners
  • Field visits for operational check ups
  • On-site training
  • Automation support
  • On-site start-up assistance
  • Operations procedures and guidelines
  • 1-800 help line

Advertising, Sales & Marketing Support

At Dollar, promoting the brand is a lot more than the creation of a clever jingle or ad. Every year, we spend millions of dollars worldwide to promote Dollar as a value-priced choice. In conjunction with our advertising spend, our numerous sales and marketing services help drive renters to the rental counters. These promotional services include:

  • Radio commercials
  • TV commercials
  • Print ads
  • Coupons
  • Flyers
  • Airport displays
  • Direct mail pieces
  • Yellow Page ads
  • Worldwide staff
  • Corporate accounts
  • Inside sales force
  • Outside sales force
  • Online small business accounts
  • Tour business
  • Government sales
  • Travel agents
  • Airline partners
  • Hotel partners
  • Frequent renter program
  • Cross-marketing campaigns
  • Travelocity & Expedia partnerships

Image and Signage Support

Facilities, graphics and service standards each carry a great deal of importance in the Dollar system. Our brand and its identity reinforce Dollar's position as the value leader in the car rental industry. Even though Dollar is a mix of corporate-owned and franchised locations, it is imperative that we maintain a consistent look and feel on the wide variety of rental centers around which our system is built. Enforcement of these high standards helps protect our good reputation and the value of the Dollar name.

Support & Training

Dollar Rent a Car

  • Financial Assistance Provided: No
  • Site Selection Assistance: No
  • Lease Negotiation Assistance: No
  • Recruiting Assistance: No
  • Co-Operative Advertising: No

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